Biography

Phoebe is a behavioral scientist interested in understanding how unhealthy commodity industries (tobacco, alcohol, and ultra processed foods) use marketing to impact consumer perceptions and behaviors. Phoebe earned her PhD in Health Behavior at UNC Chapel Hill, where she studied the prevalence and impact of health-oriented marketing claims on alcoholic beverages using a content analysis and an online experiment. At INTS, works with Drs. Michelle Jeong and Olivia Wackowski on cigar marketing and vaping message development projects.